Business Club – de-mystifying marketing planning
At our final Business Club meeting of 2019, Scale-up Strategist, Jon Kandiah, emphasised the importance of having an effective marketing plan. It’s the bridge between your business strategy and your financial goals. Designed to attract the right customers for your business, it should help you drive the profit you need for growth. But how to you start putting together a marketing plan that works for your business?
Focusing on taking the hype out of marketing planning, January’s Business Club will be led by Steve Bedford and Dr Steve Dumbleton of marketing consultancy, Conical. It will answer some of the fundamental questions that will keep you on the right track, such as:
- how should you link your business strategy to your marketing planning?
- how do you go about building a plan that will work for your business in your industry?
- what tools, channels and should you be using and why?
- what role does digital marketing play in the mix – no longer the new kid on the block, what should you focus on to make it a success?
Steve Bedford, a long-standing member of Business Club, advises company boards and senior executives on strategic marketing approaches. Dr Steve Dumbleton, Head of Digital Marketing at Conical, helps clients to integrate digital into their marketing plans.
To join us for this event, complete the registration form below or call Louise Beddoes on 01727 808178.
The event is free to attend, and sandwich lunch and refreshments will be provided (please advise of any dietary requirements).