Top names back hospitality campaign to fill 400,000 vacancies
Businesses throughout the UK hospitality industry are backing a new campaign to tackle staff shortages in the sector.
Launched this month through the Hospitality Rising group, the ‘Rise Fast, Work Young’ campaign aims to tackle the sector’s jobs crisis which stands at around 400,000 vacancies.
The latest quarterly jobs survey by the British Chambers of Commerce (BCC) shows that more than half of all businesses (56 per cent) say they are operating below full capacity with the problem most widespread in hospitality (71 per cent).
Hospitality Rising was formed to create an innovative, world-class marketing campaign that will attract new talent to the sector.
Celebrity chefs Tom Kerridge, Rick Stein, Angela Hartnett and Raymond Blanc are some of those backing what is described as the launch of the world’s biggest hospitality recruitment initiative.
‘Rise Fast, Work Young’ has won the support of 300 businesses including global brands and some of the world’s most successful hospitality leaders.
It aims to attract the next generation of recruits and a series of campaign images will feature in phase one of a six-figure advertising campaign.
As the new initiative kicks off hospitality businesses are still facing problems attracting and retaining the best staff.
Initiatives to combat this could include:
Promoting your business when advertising
Make the idea of working for your company attractive. As there are more vacancies than applicants, you are showcasing your business by making what you offer an attractive position, particularly on social media, a powerful tool when targeting possible recruits.
Showing how to build a career
In other countries, hospitality is not seen as a part-time or stop-gap role. Many rewarding roles can lead to advancement and building the opportunity to progress in senior roles or even build your own business. Show recruits a potential career path and demonstrate how they will be supported through training and development.
Addressing pay, perks and pensions
The Low Pay Commission highlights hospitality as one of the sectors where almost half of all low-paying jobs are. If the hourly pay is a problem, proper financial incentives like an improved pension scheme, bonuses, profit sharing and fair distribution of tips can help significantly.
Delivering transparent shift patterns
Staff need to know their hours so they can plan their social life. Publishing rotas in advance allows staff to plan and reduces the chances of absenteeism.
Contact us about our tronc services and how they can help attract and incentivise team members across your business.