The right fit
Retail entrepreneur, Deryane created a stand-out fashion business at a time when others were struggling. Providing a well-targeted brand mix and great customer service earns the business industry accolades. This focus on products and people is complemented by keeping a close eye on financial performance – for this, Deryane looks to WMT to provide specialist support.
Award winning retail
Multi award winning fashion boutique The Dressing Room, provides established and niche brand clothing and accessories.
Founded in 2005, The Dressing Room has gone from strength to strength, moving its store in St Albans to larger premises in the town and introducing an ecommerce site to complement its high street location.
Business owner, Deryane Tadd has a clear vision of the direction she wants to take the business. It is just as important to Deryane to maintain strong standing of the shop in the local market place as it is to grow The Dressing Room’s ecommerce business.
When Deryane sought the support of WMT, she was looking for an accounting firm that would provide independent advice and support to help her to achieve her goals.
At first, we helped the business with all its financial control and management information needs. As it has grown, it has recruited a bookkeeper who we work alongside, to handle its day to day needs. We provide an outsourced payroll service, prepare VAT returns and create management reports to monitor brand and product performance.
WMT worked with the management team to understand their vision and identify the important drivers of success. This enabled us to produce reports which focus on the areas of the business that matter to them the most.
Tailored reports, with clear visual representations of the figures, give a clear view of their financial standing, while regular face to face meetings give the team the opportunity to discuss their outcomes in more detail, to track success and move the business forward.
Separate reports for the ecommerce and high street outlets allow The Dressing Room to track the performance of each retail channel and ensure both are delivering the expected levels of return on investment.
Clarity and peace of mind
Outsourcing their finance requirements allows The Dressing Room time to focus on their aspirations and keep a close eye on performance.
In-house administrative staff require support and management. With WMT, Deryane has experts in accounts, payroll, tax and business growth on hand and up-to-speed, whenever they are needed. This means The Dressing Room can focus on what it does best and remain a successful independent retailer in a competitive market.
Our client says…
‘I have worked with WMT for a number of years now and throughout that time my business has developed and grown substantially.
The team at WMT have always been on hand to give advice and answers queries when needed, but above all WMT offer a great level of service and a friendly professionalism that is invaluable.’
The team at WMT have always been on hand to give advice and answers queries when needed, but above all WMT offer a great level of service and a friendly professionalism that is invaluable.